TBW / TIMELESS BEAUTY WISDOM
Creative direction
Art direction
Visual identity
Graphic design
Photography
Set Design
Team: Mariona Palau, Maria Cabré and Andrea Val
Zatro was one of Spain's leading footwear and accessories platforms, with a strong online presence reaching customers across the entire country and a live event circuit that took the brand from city to city throughout the year. A brand that moved. literally and creatively.
During 2017 and 2018 I served as Art Director, leading the visual and creative identity of the brand alongside a close-knit team. Over those two years we shaped every layer of the brand's communication, from campaign concepts and editorial direction to the aesthetic decisions that defined how Zatro looked, felt and spoke. Strategy and execution lived in the same room: we didn't just set the creative direction, we followed it all the way through.