THE GOOD OLD
Art Direction
Graphic design
Visual identity
The Good Old is a platform dedicated to celebrating the past and honoring the timeless craftsmanship that has shaped our culture. It values the knowledge and techniques passed down through generations, focusing on product design, architecture, photography, and the art world in general. Through curated content, collaborations, and projects, The Good Old highlights the beauty of well-made things, the stories behind them, and the enduring impact of thoughtful creation. It’s a space where tradition meets contemporary perspectives, giving new life and relevance to the artistry and design principles of the past.
At Tremendo, we helped develop the entire concept and bring it to life. From the platform's full branding to its various applications, we aimed to highlight the shapes and silhouettes of all those old objects embedded in our collective imagination, representing the vintage, the antique, and the forgotten with a bold, modern, and contemporary aesthetic.