ESA DRINKS
Creative direction
Art direction
Branding
Visual identity
Packaging
Graphic design
Photography
Esa is a healthy drinks brand born from a simple frustration: after visiting more than 30 countries, its founder couldn't find a single drink that was both genuinely good for you and actually tasted great. So he decided to create it.
At Tremendo, we've been part of Esa since day one. We shaped the brand from the ground up, developing the full branding strategy, brand positioning, tone of voice and copy style, the complete can design system (except the kombucha range), color palette, and all graphic hierarchies and visual language. The creative foundation was clear from the start: a techy, minimal, and modern aesthetic, but with a human and honest touch. Much like the product itself: nothing weird, nothing unnecessary, just everything good.
We still lead the creative direction today, continuing to evolve the brand as it grows. The result is a brand that feels as good as it tastes: clear, honest, and built to stand out on shelf and in culture.